Step 2 of 4
THE MEMORY
Does the business remember your clients?
Where does client information live?
A lead fills in your form. Does it land in your system automatically with the right person alerted, get manually re-typed in, or just sit in an inbox?
Open any client’s record. Can anyone on the team see contact details, quotes, calls, and emails?
Does every open lead have a pipeline stage (New → Quoted → Won/Lost) and one named owner?
What happens if a key laptop dies; or a key person quits?
Does every open lead have a written next action, with a date?